This year, for the first time ever, Australia played host to World Blood Donor Day. Donors, recipients, international colleagues, local health professionals and ARCBS staff turned out in force to the official launch at Federation Square in Melbourne on Sunday 14 June.
Australian Red Cross Blood Service Chairman, The Honourable Dr David Hamill AM, and Chief Executive Officer, Jennifer Williams, were joined on stage by the Health Minister, Nicola Roxon. Delegates from around the globe were in attendance, including the host country for World Blood Donor Day 2010, Spain.
One of the strong messages on the day was that 1-in-3 people will need blood, yet only 1-in-30 give blood. Red mannequins were positioned on every third seat in the auditorium, representing the proportion of the population who will need blood at some point in their life.
New TV and radio advertisements featuring blood donors and recipients were unveiled before the Health Minister and guests. The formal proceedings were followed by a public screening of a documentary ‘Australian Stories in the Year of the Blood Donor’ and a donor-inspired art installation.
World Blood Donor Day was founded in 2004 to mark the birth date of Dr Karl Landsteiner – the Nobel Prize winning founder of ABO blood typing.
World Blood Donor Day is a partnership between the World Health Organisation, the International Federation of Blood Donor Organisations, the International Society of Blood Transfusion and the International Federation of Red Cross and Red Crescent Societies.
Eighty countries around the world are involved in World Blood Donor Day.